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Nokia rebranding Withings’ digital health devices

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Nokia rebranding Withings’ digital health devices

March 02
11:48 2017

Mobile communications company Nokia is launching a range of connected health products this summer.

The launch will mark the rebranding of consumer electronics company Withings’ range of connected health products. Withings was acquired by Nokia last year for $191 million.

The collection of products to be launched in the summer include connected scales, trackers, blood pressure monitors, thermometers and home cameras.

Nokia will also unveil a redesign of its Health mate application, which collects data in order to provide a transparent view of a user’s health. The redesign is intended to give users an improved experience, making it easier to add devices, share progress with family members. More so new coaching programmes will be introduced that help users achieve a health goal whilst also offering personalized experiences to better manage health and wellbeing.

The company will also launch its Patient Care Platform, which allows doctors and care teams to remotely monitor device sworn by their patients, so care can be administered in order to reduce visits and hospitalisations. The platform is being used by the NHS in a study to better understand hypertension and role of remote monitoring in lowering hypertension rates.

Cedric Hutchings, VP of Digital Health, Nokia said: “Nokia is a powerful global brand that is synonymous with innovation, connectivity and great design. Withings joined Nokia because we share a vision to inspire individuals to take control of their own health. With the full power of a brand recognised for trust, reliability and quality, we will reach more people and impact more lives to help the human family be healthier together.”


Written by Reece Armstrong

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