Biopharma Business

Marketing

Responsibilities of the Marketing Authorisation Holder

    Responsibilities of the Marketing Authorisation Holder

Marketing Authorisation Holder: EU guidance states that the ultimate responsibility for the performance of a medicinal product over its lifetime in relation to its safety, quality and efficacy, lies with

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How VAYA Pharma used Facebook ads for its ADHD campaign

The greatest companies in the pharmacology industry are committed to bettering lives through healthcare innovation, and what better way to alert the public than through modern communication technology? The issue

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New healthcare comms agency launched in UK

Healthcare communications specialists Fiona Edwards and Katie Langdon have launched a new creative agency specialising in pharmaceutical marketing services. Based in Reading, UK, Skin and Blister aims to ‘put the

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